Shampoo

LUMINIZER MOISTURE BOOST SHAMPOO
250ml/1 Litre

48 HOUR WEIGHTLESS HYDRATION*

WHAT IT DOES

Creates instant illuminated and frizz-free hair for 48 hours with 100% shine using lightweight micellar oil complex

WHO IT’S FOR

Fly away frizz that wants to be smoother and shinier

HOW IT WORKS

  • Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.

 

SPECIAL INGREDIENTS

Lightweight micellar oil complex, Argan and Abyssian oil, smoothing-swish™ technology, Opti-PLEX™ technology, Colour Lock technology

DAMAGE REWIND RECONSTRUCTING SHAMPOO
250ml/1 Litre

90% STRONGER HAIR INSTANTLY

WHAT IT DOES

Opti-PLEX™ and HairGuard™ technology repairs and smooths damaged cuticles

WHO IT’S FOR

Dry or coarse hair which has been chemically treated, damaged by excessive styling or hair that just needs some TLC!

HOW IT WORKS

  • Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.

Rinse thoroughly.

SPECIAL INGREDIENTS

Opti-PLEX™, Colour Lock and FragranceFuse™ technology

XPANDER GELEE SHAMPOO
250ml/1 Litre

ALL DAY LONG VOLUME BOOSTER

WHAT IT DOES

Instantly densifies hair by 180% with weightless fibre-dense technology making hair 80% stronger with double the bounce

WHO IT’S FOR

Fine, limp hair that wants to feel thicker and healthier

HOW IT WORKS

  • Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly

SPECIAL INGREDIENTS

Opti-PLEX™ technology, Colour Lock technology, Caffeine & Ginseng and FragranceFuse™ technology

CLEAN BLONDE DAMAGE REWIND VIOLET TONING SHAMPOO
250ml/1 Litre

INSTANTLY REMOVES YELLOW TONES FROM BLONDE HAIR & REPAIRS HAIR WITH OPTI-PLEX™TECHNOLOGY

WHAT IT DOES

Our market leading Clean Blonde formula has joined forces with our Damage rewind shampoo & conditioner, to create groundbreakingly strong & healthy blonde hair.

WHO IT’S FOR

Blonde hair that needs cleansing, refreshing and strength restoring back to natural virgin hair condition.

HOW IT WORKS

  • Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.

SPECIAL INGREDIENTS

Neutralising violet pigment and proteins, with Hydrating Guarana, Opti-PLEX™ technology, HairGuard™ technology and FragranceFuse™ technology

CLEAN BLONDE VIOLET TONING SHAMPOO
250ml/1 Litre

KNOCK OUT YOUR BRASSINESS IN AN INSTANT

WHAT IT DOES

Neutralises and cleanses whilst instantly removing brassy yellow tones from blonde hair.air.

WHO IT’S FOR

Blonde hair which needs cleansing & refreshing

HOW IT WORKS

  • Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.

SPECIAL INGREDIENTS

Neutralising violet pigment and proteins, with Hydrating Guarana, and FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.

COOL BRUNETTE BLUE-TONING SHAMPOO
250ml/1 Litre

INSTANTLY ERASES RED AND ORANGE TONES FROM BRUNETTE HAIR

WHAT IT DOES

Instantly erases Red & Orange tones from brunette hair with repairing opti-PLEX™ technology.

WHO IT’S FOR

Brunette hair that needs cleansing & refreshing

HOW IT WORKS

  • Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.

SPECIAL INGREDIENTS

Opti-PLEX™ technology, Blue pigment and FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.