We are excited to announce  hairdressing’s hottest young talent, Jonathan Andrew, as our new  Global Brand Ambassador.

Jonathan exemplifies a new generation of British hairdressing, which sees expertise and energy combine with a fresh outlook on the changing hair and beauty landscape.

Jonathan has worked with celebrities including Lottie Moss, Little Mix and Olly Murs, and his red-carpet styling is in A-list demand at major events in the media calendar including the BAFTAs, The BRIT Awards and the National Television Awards. Editorially, Jonathan has styled hair shoots with the likes of ELLE and VOGUE, has worked with renowned photographer Rankin, and on multiple music video and music artist campaigns. Jonathan’s London Fashion Week credentials include collaborations with runway designers David Koma, Sass & Bide and Maria Grachvogel.

His charisma and confidence in media-facing roles come from a wealth of experience in television, with shows such as Celebrity Juice and This Morning and as part of the creative team on The X Factor, which all feature in Jonathan’s impressive repertoire. Not forgetting his status within the highly competitive professional hairdressing sphere, Jonathan is repeatedly recognised with awards from key industry movers-and-shakers, such as Hair and Creative Head magazines, who crowned Jonathan as Best Men’s Hairdresser and Male Grooming Specialist, respectively.

Jonathan’s 12-year career has seen him work with household brands including L’Oréal, GHD and Schwarzkopf, holding positions as Artistic Director for Matrix, and ambassador for Biolage. These experiences have seen Jonathan carve a path as an industry leader, travelling the globe to showcase his talent to thousands of hairdressers and influencers, and educating his peers in numerous skills and techniques.

Says Emma Bate, Senior Brand Manager at Fudge Professional, “We’re beyond excited to be working with Jonathan – his creativity and charisma are unparalleled within the industry’s younger generation of hairdressers and represent everything Fudge stands for. He has amassed a huge amount of experience in his career so far, and we’re incredibly excited to utilise his knowhow and credibility across the brand, from product innovation
to campaign direction and global education. With numerous awards and plenty of exciting things already planned for 2019, Jonathan’s star continues to rise – so watch this space!”