THE ANTI-ORDINARY COLLECTION WITH LISA FARRALL
Fudge professional and Lisa Farrall unveil ANTI-ORDINARY COLLECTION
MULTIPLE AWARD WINNING HAIRDRESSER AND SESSION STYLIST, LISA FARRALL is the founder of WIG LONDON HAIR ACADEMY. Lisa and her team focus on teaching the art of session styling, creative cutting, colouring, Afro hair and barbering techniques. Lisa has been turning heads and rocking the industry for over 15 years and regularly works with celebrities, musicians, and televisions personalities.
Widely recognised for her ground-breaking and forward thinking styling techniques, Lisa Farrall was the natural choice for Fudge Professional and its new anti-ordinary campaign brief, “At Fudge Professional, we pride ourselves on being disruptive and anti-ordinary, and always doing the unexpected. We know that mousses are notoriously viewed within and beyond the industry as a very traditional, female-targeted styling product, and we wanted to challenge this status quo whilst underlining our brand heritage of men’s styling expertise. Androgyny is everywhere across fashion and beauty, but we wanted to be the first brand in professional hair to embrace it in the form of ‘reverse’ androgyny, by using a gorgeous male with feminine features as our campaign model. As always, Fudge Professional is pushing boundaries, both in terms of gender stereotypes and product performance. We believe that hair is hair and that the desire for it to look incredible is never limited by your gender,” explains Emma Bate, Fudge Professional Brand Manager.