Topman SS18

Gliteratti Party At The Topman Ss18 Show With Matt Mulhall

This season, London Fashion Week Men’s was synonymous with bringing back masculinity of the modern man. Waving a swift goodbye to the bouncy curls and effortless textures as seen in previous years, LWFM SS18 instead embraced creativity and originality with textured detailing, block colours and wet look sleekness.

For the eleventh season, Fudge Professional was on hand to bring the brand inspirations to life. SS18 was not just about men; female models walked alongside their male counterparts, offering either complementary disruption from the male look or a continuation and consolidation of their style. For both, products were layered upon each other to achieve the ideal look, texture and shape.

SESSION STYLIST: Matt Mulhall for Fudge Professional

HAIR INSPIRATION: 80s boys that have been in the club for 4-5 hours. Hair is left with that post night energy.

STEP BY STEP:

  1. On wet hair, apply Fudge Professional Hair Gum liberally from root to ends.
  2. Blow dry through whilst brushing product into the hair to create volume and wet-look texture.
  3. To mould the shape, apply Hair Gum to the temples and finish with lashings of Fudge Professional Skyscraper Extra to hold the style in place.
  4. To replicate the era of the new romantic, apply glitter all over the head and secure in place with Skyscraper Extra.