Katie Eary SS18

Fudge Creates 90’s Nostalgic Hair For The Katie Eary Show

SESSION STYLIST: Martin Cullen for Fudge Professional

HAIR INSPIRATION: The collection takes inspiration from 90’s streetwear and Katie Eary going out as a teenager. The hair reference is taken from 90’s club kids, a contrast between the lux and the rough.

This season, London Fashion Week Men’s was synonymous with bringing back masculinity of the modern man. Waving a swift goodbye to the bouncy curls and effortless textures as seen in previous years, LWFM SS18 instead embraced creativity and originality with textured detailing, block colours and wet look sleekness.

For the eleventh season, Fudge Professional was on hand to bring the brand inspirations to life. SS18 was not just about men; female models walked alongside their male counterparts, offering either complementary disruption from the male look or a continuation and consolidation of their style. For both, products were layered upon each other to achieve the ideal look, texture and shape.